There are few ways to sell a home but to get the best price, in the shortest amount of time, under the best terms there are some things you need to know. Selling a home is essentially a beauty contest and a price war. So spending time preparing your home for sale, marketing your home properly, and pricing it right the first time is key.
Here are some tips to get you started…
Preparing Your Home for the Sale
When preparing your home to sell, it’s important to organize, declutter, and clean. Sounds easy and sometimes obvious right? So many times we see homes that are not properly prepared and it can really be a turn off to buyers. Here is your checklist..
- Start with the outside of your home, this is the first thing buyers will see when viewing your home.
- Remember to consistently mow the lawn, trim the hedges and trees, and clear walkways.
- Be sure that you also clean all debris from your yard, clean the gutters, and carefully check the outside of your home for any damage that needs to be repaired before selling (ex. missing siding, cracked windows, etc.).
- Adding flowers or potted plants near your front door can also help to increase the curb appeal of your home.
You must also organize, declutter, and clean inside of your home, but you must also make any necessary repairs and updates. Here is your checklist…
- Check to make sure that all electrical, plumbing, and heating and cooling systems are working properly
- Fix leaky faucets and tubs along with rocky toilets
- Replace/repair any other out-of-date or non-working systems/appliances
- Repaint walls that look faded or are peeling
- Consistently clean all windows, furniture, floors (carpet and hardwood), and pay special attention to the kitchen and bathroom(s).
- Also be sure to de-clutter and de-personalize inside of your home by organizing, storing unneeded furniture and toys, and removing family photos.
Sometimes depersonalizing your home can be hard. Since you are still living there you might want to see pictures of your family and have a hard time taking them down. But keep this in mind…
Let potential buyers see themselves living in your home. If you don’t pay attention to the details we mentioned above, you could potentially turn off buyers from placing an offer.
Advertising and Marketing Strategies
Today it is all about online marketing. Print marketing still works in some areas but online is where you will be able to reach the most amount of active buyers. Here are a few tips to make sure your home attracts buyers to pick up the phone and set up a showing…
- Pictures, Pictures, PICTURES! Did I mention pictures? Make sure your pictures show off the best features of your home. Some pictures don’t show off the size of the room and the rooms features but actually make a room look smaller, only show off furniture, or showcase cleaning supplies. Sounds crazy, but we’ve seen it!
- Show off features: Any upgrades you have done, any features that attracted you to your home, or anything that your agent sees as a positive amenity, show it off. Not only in your pictures but in the remarks.
- Make sure your home is marketed on all of the top real estate websites, consistently and accurately. This is huge, you do not want to miss a potential buyer because your home expired on a top site or is not on a top real estate website.
You should also post a sign in your yard that says your house is for sale, includes your real estate agent’s information, and any additional contact information if needed. Even though window shopping online is very popular, don’t count our drive-by shopping.
You can also provide a fact sheet/takeaway brochure for interested buyers that includes at least one picture of your home, and details about the property such as number of bedrooms, number of bathrooms, lot size, square footage, floors, etc.
For buyers who are unfamiliar with the Freemont area, or who are weary about buying a home that lies in the wake of the Hurricane Sandy disaster, highlight the Monmouth County Housing Improvement Program that is offering home repair assistance to victims of the hurricane. This will ensure buyers that they’re moving into a great community dedicated to helping its residents.
If you are looking to buy or sell a home in Freehold, New Jersey or surrounding areas contact a professional and dedicated real estate agent contact me, Jodi Goldberg with RE/MAX Central. I would love to help you take advantage of today’s housing market!