Homeowners, Don’t Scare Off Buyer’s By Doing This…

A recent survey done by Inman News brings to light some of the things that really turn home buyers off to a sale. Many of the things that bother buyers about a listing or home has to do with the availability and accuracy of pictures, as well as what happens during the showing. It’s important that you make sure to avoid these things when selling your home, otherwise you may have a hard time closing the deal!

Pictures

  • Make sure you have them: Make sure you post pictures of your home and yard on Picture3your listing! The thing that irks buyers the most about the pictures of a listing is if there aren’t any. Many buyers rely on listing sites such as Trulia, Zillow, and RealBird to allow them to get an idea of whether or not they think a certain home would be a good fit for them. If a buyer can’t even get a tiny idea of what your home looks like, without actually driving all the way out there and setting up a showing, chances are they’re going to scroll right by it.
  • No fish eyes: When you’re choosing pictures for your listing, you need to make sure that you don’t have pictures that appear warped or stretched. Buyers aren’t going to buy a home based on pictures alone; they’re going to come see your house in person as well. So, if you posted distorted and misleading pictures of your home online, the buyer is going to be aggravated that the house isn’t what he or she expected. Most of the time, that’s enough for the buyer to write off the home. When you’re choosing pictures of your home to put on a listing website, make sure that the pictures are accurate and realistic looking.
  • No Furniture or Toilet Pictures: Buyers are also often aggravated when they Picture4come across a listing with useless pictures, such as pictures of your kid’s craft area or pictures of your beautiful dining room set. Unless you’re including those possessions in the price of your home, you don’t need to advertise these things. Buyers want your pictures to give them an idea about what the house itself is like, not what you’ve chosen to decorate it with.

Showings

  • Don’t make it difficult: We know certain situations come up where you might have to turn down a showing or two. Keep in mind, if the buyer can not get into your home to see it they will probably not be interested in buying it. Make it easy for buyers to schedule a showing to see your home.
  • Be Honest: Most buyers will commission a home inspection before actually purchasing the home, so you should be upfront and honest about any work your home may need. If you try to conceal any issues your home may have, the buyer will almost always discover the issues before closing, and may even cancel the sale based solely on your dishonesty. By being honest about work that the house needs, before you try to go into closing, you’ll have a better chance of finding a buyer who is serious about the purchase.
  • Chaos Free: Make sure that during the showing, your home is free of unruly pets and/or children (arrange for them to stay somewhere during showings), as well as other people. Buyers will be put off if they can’t see half of the rooms in your home because people are sleeping, changing, or showering. If you’re serious about selling your home, you should try your best to accommodate buyers during the showing.

To read more on things buyers hate, click here.

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10 Things To Do Before Selling Your Home

Before you’re ready to list and sell your home, you need to make sure that the functionality and appearance of your home is top notch. It’s important that, when preparing your home to sell, you think like a buyer; turn your home into a home that you’d want to buy. Here are 10 things you need to do before you sell your home.

Outside of your home (exterior of the home (paint/ siding), lawn, flower beds, backyard, driveway, walkways, etc.). Curb appeal is key when trying to sell your home; it’s the first thing buyers will see when they look at your property, so it’s important to make a good impression with the outside of your home.

  1. Cut the grass at least once a week, and be sure to water your lawn and plants regularly to keep them looking lively and beautiful
  2. Depending on the season: rake up any leaves that have fallen, or clear your driveway and walkway of snow and ice
  3. Add potted plants and flowers near the entrance of your home to make the property seem more inviting to potential buyers; look for seasonally appropriate flowers for your area, i.e. ones that will survive the outside weather, to be sure that your plants will enhance the look of your home
  4. De-clutter your yard and driveway by removing cars and toys from the area. You want your property to appear clean and well-kept
  5. Be sure to repaint, or replace if necessary, any outside trim or siding that looks old or worn

Inside of your home (flooring, walls, systems, etc.). Once buyers are drawn in by your curb appeal, you need to keep them interested and show them the beauty of your interior.

  1. Clean all of your carpets and hardwood floors, in every room. Stained carpet and dull or scratched wood flooring are a turnoff for most buyers who are looking for a “move-in ready” home
  2. Clean all furniture and fixtures in your home, including chairs, tables, beds, couches, lamps, and ceiling fans
  3. Repaint your walls and ceilings, especially if any of the paint is chipping or wearing away. If your walls and ceilings don’t require fresh paint, make sure you still wash them down with a soap water mixture to remove fingerprints or other smudges.
  4. Fix any non-working home systems (plumbing, electric, heating/cooling), and update older systems that aren’t as cost-effective or don’t work as well (we’re all about being green and efficient these days!)
  5. Make sure your home is well lit for pictures and showings. If you don’t have a lot of windows, add lights under cabinets and in dark corners; this will increase the inviting-ness of your home.

How To Sell Your Home in Marlboro, New Jersey

While the housing market continues to improve, it is still not the easiest thing in the world to sell a home. Buyers have more options than they know what to do with these days, so it is very important that you prepare your home to sell. Here’s how:

Preparation:

It is imperative that, before anything else, you clean, de-clutter, and de-personalize your home. Your kitchen and bathroom(s) should be spotless; carpets need to be cleaned, and walls need to be washed. You also need to take out any extra stuff that might make your home look or feel cluttered. Finally, de-personalize your home by removing family photos and the like-this will allow potential buyers to imagine themselves in your home.

Pictures:

You need to take at least one picture of every room in your home (not all of these pictures will be on your listing, but it’s good to have options). Make sure that each picture shows your home to be clean, uncluttered, and bright. Additionally, pictures should focus on the best aspects of each room, such as a master bath, a fireplace, granite countertops, stainless steel appliances, etc. You also need to include pictures of the exterior of the house (front and back yard). Remove cars from the driveway before taking pictures, and add seasonal, colorful plants to emphasize the warmth of your home.

Advertising:

Put up signs! You should have a sign in your front yard that says your house is for sale and includes your real estate agent’s information for interested buyers. You should also offer a fact sheet/ takeaway brochure for potential buyers that includes at least one picture of your home, number of bedrooms, number of bathrooms, lot size, square footage, flooring type, and any other interesting information about the home, neighborhood, or community.

But a sign in the yard is not enough anymore….

Online Exposure:

Over 90% of home buyers start their search online. You need to make sure your home is on all of the top real estate websites to reach the maximum number of buyers. Find a real estate agent like Jodi Goldberg with RE/MAX Central that is an expert in this area. She knows how and where to properly market a home to sell it for the best possible price in the shortest amount of time.

Open House:

Don’t forget to host an open house or two! This will give interested buyers a chance to find out more about your property, and could very well solidify their interest. You could also offer private tours to buyers who can’t make your open house.

Inform potential buyers about all the things that make Marlboro a great place to live. You can direct them to this site for information on upcoming events or even to this site for useful information for new residents.

Events for Marlboro, New Jersey – December 2012

Marlboro won’t be slowed down by Hurricane Sandy; there are still various events to celebrate the upcoming holidays and more! For a full list of upcoming events in Marlboro, New Jersey, check out their meetings and events calendar.

Candlelight Vigil
Date: Tuesday December 4, 2012
Time: 6:30 PM
Place: Marlboro High School
What: Candlelight Vigil – Marlboro High School students will hold their annual event, and they ask that community members join them as a reminder to have a safe holiday season

Helping Children Cope in the Aftermath of Hurricane Sandy
Date: Wednesday, December 12, 2012
Time: 10:00 AM
Place: Marlboro Recreation Building
Guest Speaker: Melody Midoneck, LCSW, RPT-S
What: Helping Children Cope in the Aftermath of Hurricane Sandy
The worst storm to hit New Jersey in any of our lifetimes was Hurricane Sandy. Children and youth are not immune to the stresses caused by natural disasters. Hearing about this powerful storm with unpredictable outcomes may have elicited a great deal of anxiety. Sometimes anxiety presents in the months following the aftermath. Learn about possible fears and reactions your children may be experiencing. Learn about behaviors that may indicate that your child may be suffering from this traumatic event. Please join us at this interactive workshop as we discuss how parents/caregivers can help children and youth
through the process of recovery. The most important adults in a child’s life can be instrumental in facilitating healthy adjustments in the weeks and months following the hurricane. Refreshments will be served.
Call: 732-617-0186 to reserve a seat
Email: drugalliance@marlboro-nj.gov to reserve a seat
More information here: http://www.marlboro-nj.gov/events/2012/Aftermath_Hurricane_Sandy-Parent_Workshop.pdf

Jingle Bell Walkimages
Date: December 15th, 2012
Time: 9 a.m. Registration
10 a.m. 5k Walk
11 a.m. Awards Ceremony
Place: Colts Neck High School 59 Five Points Rd. Colts Neck, NJ 07722
What: All proceeds raised by the Jingle Bell Walk will be donated to those directly affected by Superstorm Sandy, in particular Monmouth County schools and the town of Union Beach.
Bring: Please bring food items for the Food Bank of Monmouth and Ocean Counties; we are